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Lists, segments, groups, queries — there are dozens of reasons to generate, and save the criteria for — a subset of your contacts. Create a List is EveryAction's tool for doing that.

Create a List Basics: EveryAction Help Docs

EveryAction has some great documentation about how create a list works: click the links to learn about it.

More Helpful Points

Weren't those great? As great as EA help is at teaching you how Create a List works, there are some things we want to highlight. Some the help docs don't cover; others are specific to Audubon.


Selecting Multiple Items At Once

Any field label that is blue can be clicked on to navigate to a "multi-picker". This will be a new screen, usually with a list of all available items of that variety (activist codes, online forms, event status, etc.) with a checkbox next to each. Check the boxes for the items you want, and then click "Save" at the bottom of the page to take you back to the main Create a List interface.

Occasionally the search summary will explicitly list the items selected. Often, however, you'll just have an "in selected list" that will take you back to the multi-picker interface to reveal the selected items.

A note about Events: The multi-picker is the ONLY way to select an event or multiple events. The interface for doing so is virtually identical to the main "Event List", complete with all its filters and information columns. When you find the event(s) you want, check the box in the leftmost column and click "Save & Continue" to return to Create a List with your event(s) selected.


The "Suppressions" Section in Every Step

No matter what other criteria you're using in your search, there'll be a "Suppressions" section at the bottom of every step.

Ignore it.

The only one of these Audubon uses is to exclude people marked as Deceased from your searches, by default. All of the other suppressions are turned off, because we use different mechanisms to control email and mail logic.

However, we can't make that section disappear, so just remember: it does virtually nothing. Pretend it doesn't exist.

Some Sections Have a Necessary Initial "Include" Dropdown

In some sections, all fields will be greyed out and unusable unless you choose to either include or exclude in a dropdown at the top of the section.

Always choose Include, for reasons the details of which we will spare you in this article. The sections with this step are:

  • Events
  • Online Forms
  • Targeted Emails

One situation in which this can get conceptually tricky is if you're using a "Remove Contacts" step; you STILL want to use Include in this case. That means the contacts for whom the details you've specified in the section are true are included in the removal.

Saving Email Audiences

Searches and Lists are saved in "Folders". You are free to create your own folders for your own private saved searches and lists.

However, if you intend to use a saved search or list to create an audience for a Targeted Email, make sure to save the search or list in a folder with the word "Audiences" in it that was created by the enigmatic user Robot Foldermaker. So for instance, if you are sending emails for Audubon Texas, save your audience search in the "Texas Audiences" folder.

This helps the National Marketing team find your audience if they need to, for instance if they want to suppress that audience from a National marketing or fundraising email.


Logic Within a Step

You can use more than one section of Create a List in the same step, but it's important to know how the logic works.

Within the same section, it's always OR logic. In other words, if you're selecting more than one activist code, event, form type, etc., the search will always return contacts associated with AT LEAST ONE of those things.

Between sections, it's always AND logic. That means, as in the example given here, if you're using both the Activist Codes and Targeted Email Summaries sections, the search will return contacts for whom the criteria in the first section is true AND ALSO the criteria in the second section is true.

Between steps, the logic is more transparent; the step actively tells you what it's going to do (i.e. Add or Remove contacts).

Using Date Selection Fields

Many sections — most, in fact — have date selection fields that let you filter by date ranges in a few different ways. The most commonly used are "Between" and "In the Range Of". For this example I'll be using the "Date From" field for Online Actions submissions, but always check the label for cues as to how the filter will work.

Between simply lets you choose a start and end date. The single brackets in the calendar picker moves by months, and the double brackets move by years. Click the day on the calendar to select. If you prefer, you can also type the date.

Between also allows you to choose either a start or end date, and leave the other field blank. This will create a filter on whatever section you're choosing that goes up to or after the date in question.

Using Between gives you static dates: a saved search using between will never update its range.

In the range of lets you set dynamic date ranges. Choosing this option will reveal an additional dropdown with a few set ranges like "yesterday" and "last fiscal quarter". This can be particularly useful in looking up quick counts for reporting when you don't really need a lot of contact data, just a simple number.

Perhaps the most powerful range option is Custom because it lets you type the number of days, weeks, months, or years you want to target, up to 999. There's also a dropdown to toggle between "Ago" and "From Now" but we recommend keeping things simple by leaving it as "Ago".

You CAN have a value in the first field and leave the second blank, which Create a List interprets as there being a 0 in the second field. But we recommend always using both values. Incidentally, it doesn't matter whether the larger number comes first or last.


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